Michael Kors unveils a striking evolution of style and spirit with his new fragrance for women Wanderlust. The new scent introduces a fresh, perspective to the Michael Kors world of beauty one as inspired by the journey as it is by the destination. The concept of “escape” is central to the WONDERLUST story, Michael Kors told WWD. This story, he elaborated, includes a corresponding ad and video campaign depicting the face of the scent: a gold, sequined-dress-clad Lily Aldridge, in an unknown far-flung locale. She is escaping from a yacht into a small speedboat with her paramour, Dutch model Wouter Peelen, into a rose-fueled sunset. As a game on words, Wanderlust (which denotes a great wish of travelling) is the desire for escape in Kors’ collection. The campaign was developed by Mario Testino.
TOP NOTES:
Almond Milk, Bergamot and Pink Pepper,
MIDDLE NOTES:
Heliotrope, Jasmine Sambac and Carnation,
BASE NOTES:
Sandalwood, Cashmere Wood and Benzoin.
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